NYFW has been an iconic event in the fashion industry, showcasing the latest trends in design.
To maintain its relevance, a potential rebrand proposal was made.







Mood Board
















CompetitionParis

PFW attracts a high-profile audience of industry professionals, celebrities, and influential fashion insiders.







Milan

MFW showcases both established brands and emerging designers, making it a major competitor to NYFW.
London

LFW is known for often pushing boundaries in fashion and often features experimental designs.
Berlin

BFW has gained prominence as a platform for emerging designers and sustainable fashion.





Current Logos

There are currently two logos that define NYFW























Sketches
















Digital Translations























Chosen Logo





























Benchmark 01

City Wide Photo Booth




Prototype Link














Benchmark 02

Poster Series