MM6 is a diffusion line from Maison Margiela. Launched in 1997, it is a sister line to the main Margiela label and is considered to be the more affordable and casual side of the Margiela brand
Main Challenges:
Customers are more drawn popular online marketplaces, which disincentives users from purchasing directly on the website
Hard to access on mobile devicesSmall distinction between MM6 and MargielaUser Persona:Casie, 28
CEO of a small start up company
Los Angeles, CA
A working professional invested in a small start-up company in Los Angeles, California
Goals:
Get more insight into Maison Margiela and MM6
Find an easier way to shop for productsFrustrations:
Hard to find information about the brand
Mobile website is too hard to use
Information Architecture
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